First Half Heaven - Where is the edge?

[willdono]

I got hold of goal profits free first half heaven strategy a few days ago. I read through the ebook and I don't understand where the edge in it is. Surely when backing over 0.5 half time goals in-play the spread gets bigger and the bet loses value. Does this "value betting" strategy actually have a long term edge? Can any Goal Profits members testify this because this is putting me off purchasing the other 27.

[D-Angle]

I'm not a member of Goal Profits, but it sounds like a profit maximisation/loss minimisation strategy. Basically the later in the half you place your bet, the higher odds you will get, and the less of a loss you can trade out for if it looks unlikely there will be a goal before half time.

Say you back over 0.5 goals by HT at kick off, and decide that if there are no goals after 40 minutes you will trade out and cut your losses. The price will have gone up and up for 40 minutes by the time you are ready to exit, and you will most likely lose most of your stake. But if you think there will be a goal around, say, the 25 minute mark, and back at that point instead, you will back at a higher price (meaning a higher potential return) and it will only drift for 15 minutes before you decide to exit, potentially reducing your loss.